Balancing the pros and cons
Tourism and recreation have an economic, environmental and social impact on our living environment. This impact can be positive and negative, so it must be properly managed to ensure that residents mainly experience the positive aspects of visitors. That’s why NBTC works in various ways to strengthen the positive social impact of visitors to the Netherlands.
Visitor management
The Netherlands is a popular destination for domestic and international visitors. We are proud of our iconic attractions, vibrant cities and unique landscapes. Yet, locations are coming under pressure and some places are even too crowded at times. It is therefore important to manage visitor flows properly, with an eye on quality of life, experience and safety. NBTC is working with partners on this issue, under the heading of visitor management.
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Destination Management
Everyone wishes for the positive impact of the hospitality domain to be as great as possible. That not only the economy would flourish, but also local communities and the local environment. We can achieve this through destination management.
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We do not see visitor management as a standalone activity but as an essential part of integrated destination management. It helps us maintain the balance between a hospitable welcome and a pleasant quality of life for residents - now and in the future. Bastiaan Overeem, NBTC programme manager
Resident benefits
Recent years have seen more focus on how residents experience tourism in their living environment. NBTC is committed to increasing the benefits for residents by promoting activities that enhance prosperity and well-being. We do this through things such as knowledge sharing, regional discussions and advice, experiments and research into the social added value of tourism. When residents see tourism adding something positive to their living environment, it creates support and engagement - not because it’s required, but because it works.
Its strength lies in the triple helix structure: a pooling of expertise from practice, policy and science. Everyone brings their own perspective, and it is precisely this mix that creates innovative insights and effective, applicable solutions. Thijs de Groot, NBTC programme manager
Practical examples
In the Netherlands and abroad, residents are increasingly involved in area development or policy-making. Here are two inspiring practical examples:
Our experts on
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contact Anouk van Eekelen
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contact Thijs de Groot
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contact Bastiaan Overeem