What we do at NBTC
The Netherlands faces major challenges with issues relating to broad prosperity, agriculture, heritage, nature, sustainability and the vitality of city centres. Visitors not only provide major and growing economic value but also make a positive contribution to a future-proof Netherlands. Read about NBTC's strategy and activities here and become better acquainted with our organisation.
Discover our strategy and approach for destination Netherlands
In 2018, NBTC was the driving force behind the Perspective 2030 national vision for tourism. The vision is founded on the premise that tourism is not just an end in itself, but also a means that can positively contribute to the challenges facing our country over the coming years. We have been collaborating with various partners to work on concrete actions and goals ever since and are achieving results in visitor distribution and management, destination management, increasing sector sustainability, and pooling and enriching data and insights.
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Destination Management
Everyone wishes for the positive impact of the hospitality domain to be as great as possible. That not only the economy would flourish, but also local communities and the local environment. We can achieve this through destination management.
Download the two-pager Destination ManagementDestination management is the central approach for Perspective 2030 and therefore the basis for our strategy. We worked with many different parties from the hospitality sector to draft the Destination Management Guide in 2022, which provides direction for the structured and effective application of destination management in practice. The guide is based on seven steps that cities and regions can use to work effectively on increasing sustainable tourism for their own destinations.
Our activities: 7 impactful themes
Every year, NBTC presents an activity plan through which we give shape and substance to the sustainable development of destination Netherlands. Using well-thought-out projects and activities, we mainly focus on the themes where we can have the most impact. We support and connect regions, cities, businesses and other stakeholders with activities that bring us closer together on our journey towards the common goal.
Be inspired by the seven theme pages and discover what activities we work on as part of them. Interested in collaborating with us on a particular activity? Feel free to contact one of our colleagues. Their names and email addresses are on the theme pages. Or check out the contact list.