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Themes

The hospitality sector faces a number of societal challenges in the coming years. These include issues such as promoting broad prosperity, preserving heritage and accelerating sustainability in the sector. Big ambitions that require focused choices and cooperation. But apart from being a challenge, this is also a great opportunity to work together to create more positive impact for residents, visitors and businesses.

Based on the long-term vision Perspective 2030, NBTC is working on seven related action themes in the period 2024-2027. In close cooperation with the sector, we can realise the most added value within these themes.

Curious about how we’re tackling this? You can read more about the underlying insights and current research for each theme. With handy tips, step-by-step plans and inspiring practical examples from the field.

Our themes

International competitiveness

The Netherlands as an inspiring destination for tourists and business visitors.

Digital transformation

NBTC promotes the digital transformation of the sector with knowledge, support and collaboration.

Netherlands: attractive everywhere

NBTC is working to improve tourism distribution and have a positive impact on residents and regions.

Organisational capacity

NBTC connects parties within and outside the hospitality industry for a future-proof sector.

Sustainability

Working together to make the tourism sector more sustainable with insights, tools and collaboration.

Balancing the pros and cons

NBTC works with its partners to have a positive impact on overall prosperity and well-being.

Knowledge and data

Knowledge and data help guide future-proof tourism with more balance, distribution and impact.

Do you have a question?

Destination Netherlands

Data & insights

Knowledge base

Organisation