NBTC Holland Marketing

NBTC Holland Marketing is responsible for branding and marketing the Netherlands nationally and internationally. Using the ‘Holland’ brand, NBTC puts the Netherlands on the map as an attractive destination for holidays, business meetings and conferences.

  • Research and statistics

    The long-term development of inbound tourism approaching 2025 and the economic impact of tourism for the Netherlands

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  • HollandCity

    More and more people visit the Netherlands for a holiday or business trip. NBTC has developed the HollandCity strategy to give this growth scope and direction.

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  • Visitor target groups

    In transforming the marketing strategy into concrete activities, NBTC Holland Marketing focuses on various target groups.

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  • Tourism in Perspective

    Which factors are influencing inbound and domestic tourism in Holland? Here we look back on 2018 and give our expectations for 2019.

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