Netherlands Board of Tourism & Conventions
Welcome to the
NBTC is all about the development, branding and marketing of the Netherlands as a destination.
As the national destination management organisation of and for the Netherlands, NBTC provides a national vision for tourism based on relevant knowledge and insights. We use this vision to inspire, connect and facilitate cities, regions, business owners and other stakeholders. To make our country a liveable, popular and valuable destination for residents, visitors and companies.
Recently published
Holiday Sentiment Monitor: Insight into holiday plans
The HSM provides insight twice a year into travel companions, destinations and modes of transport.
Guide to measuring resident benefits
A practical tool for policymakers! Explore examples and tips to choose the right measurement method.
Annual Forecast: overnight tourism
The current forecasts for domestic and international overnight tourism in the Netherlands.
Insights into train travel to the Netherlands
Research into the motivations, barriers and opportunities surrounding international train travel to the Netherlands in four key source markets.
News
Cycling Lifestyle AI Tool: offline, but not over yet
NBTC is making the Cycling Lifestyle AI Tool open source as it goes offline, after inspiring people around the world and creating significant global impact.
Holiday plans 2026: prices and crowding weigh more heavily
Travellers remain positive about holidays in 2026, but prices and crowding influence their choices. Discover travel intentions, popular destinations and travel behaviour.
New research about train travel
New research into the motivations, barriers and opportunities surrounding international train travel to the Netherlands.