NBTC handles development, branding and marketing for the Netherlands - NBTC
Photo: © Iris van den Broek

Netherlands Board of Tourism & Conventions

NBTC is all about the development, branding and marketing of the Netherlands as a destination.

As the destination management organisation of the Netherlands, NBTC provides a national vision for tourism based on relevant knowledge and insights. We use this vision to connect, facilitate and support cities, regions, business owners and other parties.

To make our country a liveable, popular and valuable destination for visitors, companies and residents.