Our Market & Insights Managers

In addition to our headquarters in The Hague, NBTC has branches in the major core markets of Germany, Belgium, the United Kingdom and North America. We also have representation in China. Our international colleagues have their own networks and know all the ins and outs of 'their' markets, from how to deal with the press to the travel preferences of the target groups. Do you have specific questions or are you interested in bespoke advice? Our market experts are standing by to assist you with their expertise.

Why contact us?

For advice regarding the behaviour, preferences and communication needs of visitors from the core markets.
For insights into the media landscape and opportunities for visibility and brand building in the core markets.
For strategic interpretation of trends, developments and market data.
For keynotes, panel discussions and interpretation/clarification at tourism or business meetings, trade shows and partner days.
For collaborations with the travel trade, carriers and meeting professionals.
For access to a strong network within the international Meetings & Conventions market, including planners, agencies and associations.
For visibility among North American meeting planners through targeted campaigns, trade shows and sales activities.

Meet the market experts

Bram Straatman, Manager Belgium

Bram Straatman is the Manager Belgium. Based in Brussels, he has more than 30 years of experience within NBTC and knows the Belgian leisure and trade market like no other. Bram has in-depth knowledge of Flemish visitor behaviour and understands how big the cultural differences with the Netherlands can be. He is committed to strengthening the Netherlands' position as a holiday destination in Flanders, offering partners clear and strategically sound advice for greater impact in the Belgian market.

Martin Pohl, Manager Germany

Martin Pohl has been with NBTC for more than 10 years and has acquired extensive experience in marketing, market analysis and positioning the Netherlands as a destination. He is the Manager Germany and works from the Cologne office. Martin combines his knowledge of the German market with experience in the media industry (at a publisher), the travel trade and destination marketing. His strategic outlook and hands-on mentality make him a valuable sparring partner for those looking to grow in the German market.

Sandra Ishmael, Manager United Kingdom

Sandra Ishmael is the Manager United Kingdom, working from the NBTC London office. She has been with NBTC for almost 20 years and has in-depth knowledge of the leisure and business markets. Thanks to her strong UK network that includes direct contacts at airlines, train and ferry operators, travel organisations, meeting planners and media partners, Sandra can quickly spot strategic opportunities and translate them into impactful actions. She is a liaison between Dutch partners and relevant stakeholders in the UK and provides advice on positioning, campaigns and collaborations.

Jen Gregory, Manager North America

Jen Gregory has been NBTC’s Manager North America since November 2024. Based in New York City, she succeeded Antonia Koedijk and has in-depth knowledge of the North American corporate events and leisure tourism markets. As a Certified Meeting Professional (CMP), Jen has extensive experience in developing strategic business events and collaborating with meeting planners, associations and the hospitality industry. Her expertise lies in connecting Dutch partners with the right target groups in the US and Canadian markets, with a focus on impactful positioning of the Netherlands as a destination for both MICE and leisure travel.

Eddy Yang, Manager China

Eddie Yang is the Manager China and represents NBTC from Beijing. With over 20 years of experience at NBTC and previously KLM in China, Eddie knows how the Chinese travel industry works. In the rapidly changing Chinese market, Eddie closely monitors developments and notable trends for NBTC - especially from the major cities of Beijing, Shanghai, Chengdu, Chongqing and Guangzhou. He focuses on maintaining a local network and digitalisation.