Holiday Sentiment Monitor

in: Knowledge base

The Holiday Sentiment Monitor is a survey of the holiday intention of Dutch people and residents of our core international markets of Germany, Belgium, France, the United Kingdom and the United States. We aim to include China in the study at least once a year.

The majority of foreign guests visiting the Netherlands each year come from one of these countries. It is more important than ever for the industry to know the (changing) travel intentions of residents of these countries. When do they want to travel? Where do they want to go? Have they already booked? And what is the influence of current topical issues on their choices? This survey provides answers to these questions and many more. 

The Holiday Sentiment Monitor (report) is released quarterly.