NBTC Holland Marketing is responsible for branding and marketing the Netherlands nationally and internationally. Using the ‘Holland’ brand, NBTC puts the Netherlands on the map as an attractive destination for holidays, business meetings and conferences.
Research and statistics
Learn more about our research into inbound tourism, the long-term development of inbound tourism approaching 2025 and the economic impact of tourism for the Netherlands
Learn more about our marketing strategy, the marketing activities for ‘Holland’, the results of these activities and get an insight into our visitor target groups.