The HollandCity strategy plays on the compact nature of the Netherlands. Traversing the strategy like imaginary tramlines are the storylines, which link places based on a theme or interest. The storylines also help international visitors discover lesser-known places.
Responding to interests
There is a central theme in every storyline. We use a storyline to link typical Dutch subjects, such as the story about the Hanseatic cities and the story about Nederland Waterland.
The Hanseatic cities line links nine Hanseatic cities along the water in Overijssel and Gelderland. Due to their authentic character and shared cultural history, they form one attractive and distinctive destination in Oost-Nederland (East Netherlands).
Water is inextricably linked to our country. This is evident in an appealing way at various locations. Nederland Waterland links Dutch locations that have a special relationship with water, such as the Delta Works, the Afsluitdijk, and De Biesbosch national park.
The Netherlands and the House of Orange-Nassau are inextricably linked. Locations with a story about the House of Orange-Nassau come together to form a strong storyline.
The Second World War has a major place in European and Dutch history. International visitors use the Liberation Route to discover and experience the route that the Allies travelled during the final phase of the war. It is an international memorial route in which the Netherlands has an important place.
The Netherlands is world famous for its beautiful bulb fields. Our country has many surprising locations full of floral beauty. With their bright and colourful character, they form the Flower line.
The Dutch Golden Age
The Golden Age was a time of great prosperity in the Netherlands. The 17th century canals and the old masters are well-known, but what is less known is that the Golden Age is still alive and kicking in cities like Middelburg, Hoorn and Haarlem.
Castles and Country Estates
A lot of large country estates were built in the Netherlands during the 17th and 18th centuries and we can still enjoy them today. Castles and country estates form a common thread of lovely grounds in various areas.
Dutch Food & Cuisine
In the Netherlands you eat fresh regional produce of very high, internationally recognised quality. The Netherlands also has a lot of good restaurants and top chefs. The Dutch Food & Cuisine storyline puts our country’s culinary image on the map.
For fans of Vincent van Gogh there is no better country to visit than the Netherlands. The Van Gogh Museum in Amsterdam houses the largest Van Gogh collection in the world, and visitors can learn more about his personal life in the Brabant villages of Zundert and Nuenen.
Mondrian & De Stijl
The Netherlands is known internationally for its rich cultural landscape. Founded in 1917, the De Stijl artistic movement plays an important role in this. The Mondrian & De Stijl storyline brings international visitors to surprising locations throughout the Netherlands.
Better dispersal of visitors
Just like the districts, the storylines contribute to the better dispersal of visitors over time and locations. International visitors are usually well aware of the tourist hotspots, which therefore can count on a lot of visitors. Storylines inspire visitors to go off the beaten path and discover lesser-known locations. This relieves some of the pressure from the tourist highlights and allows other cities and regions to profit from tourism.