Inbound tourism


Every 3 to 4 years, NBTC conducts a large-scale study of inbound tourism. In this study, we focus on the motives for the visits, the activities that people undertake in the Netherlands, booking behaviour and expenditures in the Netherlands, among other things. This makes it an important building block for a successful marketing and promotion policy for ‘Holland’.

You can download the results of the 2014 study here

The table below shows a summary of inbound tourism in the Netherlands from 2012-2014.