• What does MICE stand for and what is its share in total inbound business overnight tourism?

    The international business travel market consists of individual business visitors and MICE visitors. Within the business market the MICE segment accounts for approximately one-quarter of foreign arrivals. The abbreviation MICE concerns the foreign guest’s reason for visiting the Netherlands: - M: visit to meetings (Meetings) - I: incentive travel to the Netherlands (Incentives) - C: visit to conventions (Conventions) - E: visit to exhibitions (Exhibitions)

  • What are association conventions and corporate meetings?

    Association conventions bring together people with common professional, scientific or social interests. An association is an international grouping of people with the same interests or the same field of specialisation. A feature of association conventions is that they are usually recurring events with a long lead time and are seldom held in the same country within a short space of time. The country where the convention is held rotates. The organisation of theses conventions is usually handled by a group of initiators that form a local organising committee (LOC). This local counterpart invites the international association to hold a convention in its home country. Corporate meetings are national or international meetings held for a business purpose (meetings, product launches, training sessions, incentives, etc.) whereby the business community itself always takes the initiative.

  • What position does the Netherlands have in the international ranking of convention nations of the ICCA?

    The Netherlands came ninth in 2011 in the ranking of the international convention nations. This table is published each year by the International Congress and Convention Association (ICCA).

  • UIA Ranking

    The Netherlands came 14th in 2010 in the ranking of the congress destinations. This table is published each year by the Union of International Associations (UIA).

  • What are the differences between UIA and ICCA when it comes to international convention statistics?

    Two organisations that keep the global convention statistics are the Union of International Associations (UIA) and the International Congress & Convention Association (ICCA). UIA, ICCA and NBTC apply different definitions of an international convention. Consequently, the Netherlands as a convention destination may occur at different positions in the global rankings of the ICCA and UIA. ICCA International convention criteria (association convention): • at least 50 participants • organised regularly (one-off conventions do not count) • convention must rotate between at least 3 countries UIA International convention criteria (association convention): • at least 250 participants • minimum number of foreigners: 40% • minimum number of nationalities: 5 • minimum duration of convention: 2 days

  • Where can the CBS tourism statistics be found?

    Middels de module Statline op de website van het Centraal Bureau voor de Statistiek, (www.cbs.nl).

  • How many foreign tourists visit the Netherlands each year?

    In 2009 a total of 9.9 million overnighting foreign visitors came to the Netherlands. This is an 2% decrease compared with 2008 (Source: Statistics Netherlands CBS).

  • How many overnight stays do foreign tourists record each year?

    Foreign tourists recorded 25 million overnight stays in the Netherlands in 2009, 1% less than in 2008. In 2009 foreign guests stayed an average of 2.5 nights in the Netherlands (Source: Statistics Netherlands CBS).

  • Which are the top five countries in terms of overnighting foreign guests in the Netherlands?

    In 2009 the Netherlands received most foreign overnighting guests from: 1. Germany 2. UK 3. Belgium 4. USA 5. France (Source: temporary figures CBS).

  • Where do foreign overnighting guests go to in the Netherlands (top five)?

    The top five areas where foreign guests had overnight stays in 2009 were: 1. The four major cities 2. North Sea seaside towns 3. West and Central Brabant 4. East Brabant, North and Central Limburg and Rijk van Nijmegen 5. IJsselmeer coast (Source: Statistics Netherlands CBS).

  • Which types of overnight accommodation do foreigners use in the Netherlands?

    In 2010 80% stayed at a hotel or bed-and-breakfast, one in five stayed at campsites, bungalow parks or group accommodation (Source: statistics Netherlands CBS).

  • How many foreign overnighting guests visit the Netherlands in the summer holiday?

    A total of 2,240,000 foreign overnighting guests were recorded in 2009 by Statistics Netherlands (CBS). This is 23% of the total number of foreign overnighting guests (Source: Statistics Netherlands CBS).

  • How many foreigners visit the Netherlands in the Christmas period?

    In December 2010, 6% of foreign overnighting guests visited the Netherlands (Source: CBS).

  • Why do foreign visitors come to the Netherlands?

    1. Holiday (70%) 2. Business (25%) 3. Other reason (5%) (Bron: NBTC, 2009).

  • How many Dutch people take their holidays in their own country?

    In 2010 54% of the Dutch population spent at least one holiday in the Netherlands. In total, The Dutch had 18.0 million domestic holidays (Source: NBTC-NIPO Research, ContinuVakantieOnderzoek (CVO)).

  • Where do Dutch people go if they take a holiday in their own country?

    Poplar holidays for Dutch people in 2010 were: 1. North Sea seaside towns (2.070.000 guests) 2. Veluwe and Veluwerand (1.930.000 guests) 3. East Brabant, North and Central Limburg and Rijk van Nijmegen (1.880.000 guests) 4. East Brabant, North and Central Limburg and Rijk van Nijmegen (1.730.000 guests) 5. West and Central Brabant(1.690.000 guests) (Source: NBTC-NIPO Research, ContinuVakantieOnderzoek (CVO)).

  • Which attractions draw the most visitors (top5)?

    The following attractions got most visitors in 2010:: 1. De Efteling (4.000.000) 2. Amsterdam canal tours (2.811.000) 3. Parc Slagharen (1.572.000) 4. Blijdorp Zoo (1.562.000) 5. Burgers' Zoo (1.525.000) (The figures stated above are the total numbers of visitors. A breakdown into numbers of foreign and Dutch visitors is unavailable).