Visitor target groups

In transforming the marketing strategy into concrete activities, NBTC Holland Marketing focuses on various target groups. These target groups are categorised on the basis of the lifestyle segmentation model developed by Motivaction.

Maartje Schouten

Maartje Schouten is Marketing Consultant bij NBTC Holland Marketing. Binnen de afdeling Marketing is zij onder andere verantwoordelijk voor Holland Branding, doelgroepsegmentatie en de samenwerkingsverbanden en marketingconcepten binnen de brand experience ‘Holland Highlights’.

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Reaching your target group

Our partnerships always focus on our partners’ marketing objectives and target groups. These determine the starting principles and approach of the partnership.

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