A strong Holland brand

Holland as a strong brand: creating a positive image of the Netherlands
Strengthening the Netherland's position on the international tourist map calls for a strong brand policy. This will help create a positive image of our country among international visitors and set the Netherlands apart from its competitors.

  • Creating a positive image
  • Translating the core values of the Netherlands into compelling storylines
  • Setting the Netherlands apart from its competitors

Developing a powerful brand policy is important for two reasons: it sets the Netherlands apart from its competitors and it helps to create a positive image of the Netherlands in the minds of potential visitors. A strong brand will make the Netherlands extremely attractive as both a tourist ánd a business destination.

Dutch DNA

The Netherlands: the open-minded country
The Netherlands wants to position itself as the open-minded country, a country of tolerance and openness. Based on image research and meetings with stakeholders, we identified four brand values that can be used to enhance this position.

  • Creating a positive image
  • Translating the core values of the Netherlands into compelling storylines
  • Setting the Netherlands apart from its competitors

Developing a powerful brand policy is important for two reasons: it sets the Netherlands apart from its competitors and it helps to create a positive image of the Netherlands in the minds of potential visitors. A strong brand will make the Netherlands extremely attractive both as a tourist destination and a business destination.

HollandCity

More and more people visit the Netherlands for a holiday or business trip. NBTC has developed the HollandCity strategy to give this growth scope and direction.

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