Destination Holland 2025

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Destination Holland 2025

Following on its previous (2008) future vision, NBTC Holland Marketing has developed a renewed future perspective for Holland as a destination. Even more than in the previous edition, stakeholders in the sector have provided a contribution to this perspective.

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Following on its previous (2008) future vision, NBTC Holland Marketing has developed a renewed future perspective for Holland as a destination. Even more than in the previous edition, stakeholders in the sector have provided a contribution to this perspective.

The 2025 Future Perspective Destination Holland is not limited simply to a description of what the future will bring, but also expressly provides direction towards that future. It is a useful handhold for determining how we can respond optimally to the expected long-term developments, together with public and private parties.