Inbound tourism research


In order to get an insight into the visiting behaviour of incoming tourists, once every three years the Netherlands Board of Tourism and Conventions (NBTC) executes a large scale research: 'Focus on the incoming tourist; Inbound Tourism Research.'

From May 2008 to October 2009, approximately 2,700 incoming overnight visitors were surveyed about their visit to Holland. The report focused on those incoming visitors who stayed in hotels, holiday parks, camp sites or group accommodations. They were surveyed about a large number of topics with regard to their visit of Holland such as their information looking and booking behaviour, the purpose of their visits, their activities, their spending, their appreciation of the visit and their consumer profiles.