Strategic marketing plan NBTC

Tourism to and in Holland has many benefits for us. It provides income and employment, has an important function in society and contributes to a positive image of our country. Given the great importance of tourism, it is essential to continue investing in Holland’s market share as a destination for foreign visitors, but also for Dutch people.

Every four years NBTC develops a long-term vision and marketing strategy for tourism (including business travel), in this instance for 2011-2015. This document summarises this Strategic Marketing Plan (SMP). Hopefull this abridged version of the SMP provides you with insight and inspiration.