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Expertise is indispensable for the effective marketing of Holland. NBTC is an expert partner in various ways: we possess knowledge of actual and potential visitors, markets and marketing and communication. Our Research department continuously monitors trends and developments, identifies visitor profiles and measures the effectiveness of campaigns. Armed with this valuable information we are promoting the country more effectively and with a greater focus. Sharing our knowledge with tourism partners in the Netherlands allows us to support the sector optimally.
NBTC makes you stronger
Cooperation within the sector is an important success driver. Teaming up with several partners means a bigger budget and avoids fragmentation of Holland propositions. The result will be greater responsiveness and greater prominence of the Netherlands. We all stand to benefit. Therefore, NBTC focuses actively on connecting people and organisations in the tourism sector and also in the business community.
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