Organisation NBTC
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International network
To promote the Netherlands worldwide NBTC operates an international network of 11 of its own offices and three representative offices. They are sited based on the number of visitors from a country or region and on market potential. Within a country or region we focus on visitors (including business travellers) who increase value for 'Netherlands PLC'. That is why we maintain sites in the Netherlands, Germany, the United Kingdom, Belgium, North America, France, Spain, Italy, Sweden, China and Japan. We also put the Netherlands on the map through our representatives in Russia, Switzerland (Geneva) and India. NBTC currently has a staff of around 150.
Financing of Holland promotion
NBTC is an independent foundation managed by a Supervisory Council. For our Holland marketing we receive government funding from the Ministry of Economic Affairs. The junior minister at that ministry is responsible for tourism. NBTC receives other revenues from third parties like partners who participate in our marketing campaigns. We also get revenues from services that we provide for marketing purposes. For its own marketing activities NBTC actively looks for a tie-in with relevant partners.