Seven Holland experiences

Every visitor to the Netherlands may have a different reason for choosing to come to our country for a stay. With this in mind we have placed our offering in several clusters. Each cluster stands for a Holland experience. The clusters consist of products, activities and services appropriate to the purpose for which a person visits the Netherlands. NBTC classifies the offering according to relevance and offers it in association with partners. This approach has created Product-Market-Partner Combinations (PMPCs). Each PMPC conveys its own particular message and emotional appeal.

In all there are seven PMPCs: five for tourists and two for business visitors. Together they form seven rich 'experiences' of Holland.

PMPCs for the tourism market

For tourists visiting the Netherlands we have divided the offering into the following PMPCs:

• Holland Classics

• Holland City Style 

• Holland Beach Life

• Holland Country Fun

• Holland The Good Life 

PMPCs for business travel market

The offering has been made transparent for business visitors by means of the following categories:

• Holland Let's Meet (for business meetings)

• Holland Be Inspired (conventions market)

More about our marketing strategy

Holland branding
Visitor profiles
Use of Holland logo