Marketing strategy

For Holland branding NBTC uses the brands 'Holland' and 'Lekker weg in eigen land'.

In favour of the Holland marketing we cluster our (business) touristic offerings into seven unique 'experiences'.

NBTC has produced a segmentation model to help link the Holland experiences (PMPCs) to promising groups in the market. We looked at what makes them want to come to the Netherlands and what they consider important while on holiday.

Do you wish to use the logo of Holland or Lekker weg in eigen land? Please fill in our logo usage application form. NBTC will deal with your request as quickly as possible.