Holland Country Fun

The Netherlands offers versatile entertainment products at the heart of nature in the green hinterland along Holland’s eastern and southern borders. For Germans, Belgians and of course the Dutch themselves this makes the Netherlands the ideal family destination for a short stay in green surroundings. The offering includes cycling, walking and visits to family attractions like zoos, theme parks and playgrounds. Visitors who come to the Netherlands for Country Fun usually stay at bungalow parks in the heart of the countryside. The early and late seasons are the principal periods for a short holiday.

Young families campaign

Young families are one of the most important target groups of the Country Fun PMPC. NBTC Netherlands is therefore mounting a campaign called 'Lekker weg met jonge kinderen' directed at families with young children. The Netherlands has 870,000 families with children aged up to 6. Each year they notch up 6.2 million holidays, including 59% in the Netherlands. More than the average holidaymaker, this group wants to wind down and relax during their holidays. The objective of the campaign is to give young families an overview of the tremendous tourism offering in the Netherlands. Additionally, NBTC wants to show that the Netherlands is the ideal country to visit for families with small children who want to get out and about.

The campaign is supported by a number of 'small people' drawn by Dick Bruna. The multimedia campaign runs in print, on the Internet and on TV.

Visit www.lekkerweg.nl/gezinnen for an impression of the campaign.