City Break Campaign
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People who live in these four countries are introduced to the Dutch offering of cities via 'insiders', or enthusiastic city dwellers who take interested consumers on a journey to special places in their home town by such means as advertisements and weblogs. Within the confines of the campaign, each city can portray itself in its own distinctive way, while positioning Holland as an attractive and multifaceted destination.
The City Break campaign pouts forward the versatile offering of the Dutch cities of Amsterdam, Rotterdam, The Hague, Utrecht, Eindhoven, Maastricht, Arnhem, Nijmegen, Gouda, Leiden, Dordrecht, Groningen and Breda.
Joint Promotion Partners include: Transavia.com, KLM, Easyjet, Thalys, Wheelbarrow Butter and sandwich restaurant chains Subway and Lina’s.
Read more on the City Break Campaign