Holland City Style

Holland City Style give centre stage to the versatile, cultural and trendy Dutch urban setting. The key drivers are shopping, wining & dining, culture and experiencing the Dutch gezelligheid, which loosely translated means conviviality. The Netherlands has many cities that are unique in their own right. The predominant cities in Holland City Style are Amsterdam, Rotterdam, Utrecht, The Hague and Maastricht. Secondarily, the other (smaller) cities are important. Holland City Style focuses mainly on short holidays all year round. Some examples are given below of promotional efforts aimed at bringing more visitors to Dutch cities.

City Break Campagne

In 2007 NBTC started the City Break Campaign in Great Brittain, Germany, France and Belgium.

NBTC runs the international multidestination and marketing campaign CoolCapitals together with the Amsterdam Tourism and Convention Board (ATCB).