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The Netherlands cannot be all things to all people, but it can be very special for certain target groups. Every visitor will have different reasons for every stay in the Netherlands. Therefore, we have made our offering accessible by dividing it into clusters that deliver a certain experience. We have defined five clusters for the tourist.
This is a varied family-friendly offering along the coast, or Holland Beach Life.
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Holland Classics offers our country’s cultural heritage with strong icons like tulips, clogs, windmills and cheese.
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Holland City Style give centre stage to the versatile, cultural and trendy Dutch urban setting. The key drivers are shopping, wining & dining, culture and experiencing the Dutch gezelligheid, which loosely translated means conviviality. The Netherlands has many cities that are unique in their own right. The predominant cities in Holland City Style are Amsterdam, Rotterdam, Utrecht, The Hague and Maastricht. Secondarily, the other (smaller) cities are important. Holland City Style focuses mainly on short holidays all year round. Some examples are given below of promotional efforts aimed at bringing more visitors to Dutch cities.
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Versatile entertainment products in the green and rural hinterland along the eastern and southern borders of Holland.
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Everything in Holland The Good Life is about enjoying yourself, no matter whether people are looking for relaxation or an active holiday.
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Take a look at the core of our Holland branding: our brand new website. In an inspirational manner the consumer gets acquainted with Holland in different aspects.
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