Holland Let's Meet

With the PMPC Holland Let’s Meet, NBTC targets international business meetings, that are initiated by the companies themselves, i.e. the meetings market. The target groups of Holland Let’s Meet are the corporate meeting planners and the intermediaries. They are instrumental in the decision-making process for the meeting location. For the business market, NBTC’s ‘Fresh Dutch Views’ campaign mainly appeals to the personal perception of the convention delegate, and positions Holland as the destination that not only offers fresh business views, but also fresh personal views. ‘Fresh Dutch Views’ is carried through in various marketing activities for the meeting market: